Security Seals
Tool #3: Autoresponders. Autoresponders have been around for about ten years, but are just now starting to become mainstream. An autoresponder is simply an email program that responds automatically to any email that is sent to it. They now also have the ability of sending an unlimited number of follow-up messages plus managing your database of email addresses. All automatically. The most popular autoresponder service being used is Get-Response (http://www.Get-Response.com). (Alexa) Using the marketing technique for the 1-800 hotline, loan officers are now directing prospects to send an email to their autoresponder service to get the free report. Once the prospect does that, the free report is automatically sent, as well as the follow-up messages. These messages are not only sent automatically, but you can also decide on the delivery times (ex. one day after report sent, 3 days after, 7 days after, 21 days after, 6 months after, a year after, etc).