How The System Works
Although our methodology is the same for every client, our processes are designed to match yours. To the extent possible in an outsourced relationship, we integrate ourselves with your organization in order to keep everything as seamless as possible. And it works.
Lets Begin at the Beginning
When you first come on board well have a meeting. The goal is to get to know each other, to understand your needs, goals and your internal processes.
We ask a lot of questions; so do you. We leave that meeting and prepare an analysis of what we leaned. The team that will be assigned to your account reviews that analysis and prepares a list of their own questions, comments and recommendations.
In a week or so we return for a second meeting to go over our findings and collect the answers to the additional questions. After that meeting, we prepare your marketing plan and submit it to you for your review and approval.
Now Things Really Start Rolling
Once we have the approved plan, your dedicate team starts working their magic. We communicate with you regularly, answer questions and provide status reports.
In addition to regular contact, we hold a monthly online meeting between your team and ours. You always know exactly whats going on, how were progressing, and what kind of response youre getting.
Because we customise our processes to your needs, we are constantly analysing, tracking and adjusting our approach as we learn what your customers respond to and what they dont.
By the time 90 days have passed, you should be seeing a real difference in traffic and conversion. Sometimes it happens even faster than that.
How Our Process is Different (And Why)
Ask the average SEO company what benefit they provide, and theyll most likely tell you this:
We get you ranked high in the search engines and drive traffic to your site.
Sounds good, right?
More Traffic = More Sales. Well, maybe not.
It takes more than traffic to make a sale. You can have all the traffic in the world but that doesnt mean you are getting prospects. Actually, what you are getting are suspects. You suspect they might be prospects, but they havent proven themselves yet.
And one of the biggest things that will keep suspects from becoming prospects is the type and quality of content on your site and your follow up mechanisms.
There is a mistaken impression that if your site is loaded with videos, sexy flash gizmos, and tons of content, visitors will devour everything your site has to offer and then become a customer.
Thats what the typical SEO company wants you to believe.
Heres how it really works:
Visitors (suspects) dont want to spend a lot of time digging through your site to find what they came for. They entered some keywords into Google, found your site, and clicked. Now they want to see exactly what they came for.
Youve got about 3 seconds to deliver that to them, or theyre gone.
* If the exact content they want isnt on the page they land on, you lost them.
* If your site loads too slowly, you lost them.
* If you force them to watch a video or listen to an audio file before convincing them its worth their time, you lost them.
* If the site is all about YOU, YOU, YOU, and not THEM, THEM, THEM, you lost them.
Heres What You Need to Start Thinking About
Any SEO company worth their salt can deliver traffic. Its not rocket science. Its what happens after that traffic arrives that really counts. And thats where our 5 Step Success Funnel Formula separates SEO companies from our company.
Our system:
* Creates an automated lead funnel that analyzes the quality of each suspect, scores it, and makes intelligent decisions on exactly how to best nurture that suspect so they become a prospect.
* Takes each prospect and stays with them until they become a buyer (or they get disqualified as a potential customer).
You dont have to do anything. The system does it all. You do get, of course, a reporting window into the process so you can see whats happening at any time. If there are tasks that you need to do in the lead funnel process, then you will be assigned those tasks at appropriate times.
However, none of this suspect to prospect to buyer conversion is going to happen unless your site is also providing the content each visitor is specifically seeking. So we take care of creating all of that as well.
Our intelligent system knows what brought each visitor to your site, and it delivers what they want to see.
And because even the best content is worthless if your site load slowly, or doesnt load at all, we also monitor all that.
There Are No Shortcuts to Success
We have faith in our 5 Step Success Funnel Formula because we know it works. Its the same formula we use to grow our own business, and its the same formula we use for every client we serve.
We believe in our formula so much that when the occasional prospect asks us to take shortcuts, we refuse. We suspect that the reason you are looking to outsource your PPC marketing is because you want the highest possible return at the lowest possible cost. Thats what we deliver. And were ready to prove it to you.
So Now its Time to Take the Next Step
Pick up the phone and call 02 8197 9450 or click here to fill out our contact form. Well spend some free quality time together discussing what you need, what you get, and the full details on how we do it.
If youre happy with what you hear, well create a custom action plan for your sites success. If youre not happy, well thank you for your time and go away.
Curious? Great. Call 02 8197 9450 or complete the form now on Internet Marketing Sydney