SEO Copywriting Tips For The Beginner
As evidenced by merely looking at what’s on the net, it appears that many marketers and writers don’t understand the difference between non-SEO and SEO copywriting. SEO copy is written with a different slant to it because it’s optimized for phrases with ranking in the search engines uppermost in mind. We’ll now explore a bit more in this subject, and hopefully it will help you write better copy.
When you write with SEO in mind, you’ll be using a variety of optimization approaches which includes links in your copy. Be it external hyperlinks or internal, it’s important to realize the value of them and know how to leverage them for your own benefit. Regarding internal link structures, it’s best to only link to other pages within the same category and use keywords as your anchor text. This setup will help tremendously with both SEO and reader ease of navigation. The easier you make things for your visitors, the more they’ll tend to like being on your site. As stated already, the search engines will love crawling your site simply because they favor this type of internal linking structure. The proper use of ALT tags will also give you a few more positive SEO points, so be sure to fill them out. You probably know that you’ll need to get external backlinks to your sites if you want to rank in the engines. It usually won’t be significant, but you’ll get the occasional click through to your site from a backlink. For SEO and ranking, it’s really all about backlinks, but everything else we talked about matters too. When creating the title, remember that your aim here is to target both the search engines and as well as the regular reader. So what you’ll always want to do is include the title in the H1 tag for each page. Additional on-page factors include making sure you include the primary and secondary keywords in the content of each page. If you omit any of the these on-page factors you will not be taking full advantage of all that is available to you. The H1 tag is very important with SEO, so be sure to use it properly. You can gain additional good points by utilizing the H2 tag for subheadings. Also make sure you have good hosting with a company like LiquidWeb so your site never goes down.